You
We get steady inquiries, but a lot of people disappear after they ask for a quote. Should I spend more on leads?
RUSS
You said inquiries are steady but many prospects disappear after requesting a quote. Before spending more on leads, review the last ten qualified inquiries. Mark response time, whether a clear next step was offered and the last known outcome.
If the biggest loss happens before a written offer, test a better response and booking handoff first. If buyers receive offers but hesitate, investigate value and trust objections separately.
Change one part, then compare the next ten inquiries. Don't assume the price is the reason.