01
FIRST, THE CONTEXTTell RUSS what you're actually building.
Start with your stage, type of business, what you sell (or hope to sell), who you want to serve and what you're trying to solve. You can leave uncertain answers uncertain. There's no reason to invent revenue, buyers, or progress you don't have.
Why that matters: An owner getting qualified leads but failing to convert needs different guidance from someone who hasn't tested a single offer.
02
THEN, THE DECISIONWork through the question beneath the question.
“Should I run ads?” can become “Have I proved that the offer converts?” “Should I hire?” can become “Which handoff is actually preventing the team from moving?” RUSS should ask for missing evidence and help compare realistic choices.
Why that matters: More activity is only useful when it addresses the right constraint.
03
FINALLY, THE WORKMake a next move you can test and revisit.
Keep your conversations, adjust your business profile, and generate a Business Snapshot, Offer & Customer Plan or Your Next Moves Plan. Download saved versions when needed without spending another credit.
Why that matters: A plan only helps if you can use it, see what happens, and revise it when the facts change.